Avnet Launches Tria™ Brand and Tria Technologies Business

Key Highlights:

  • Launch of Tria™ and Tria Technologies to consolidate compute design and manufacturing.

  • Tria products offer modular embedded compute solutions for OEMs.

  • Global reach with design and manufacturing capabilities in the Americas, Europe, and Asia.

  • Significant value addition for Avnet customers and supplier partners.

  • Decades of experience in delivering compute and system design services.

Source (Business Wire)

Notable Quotes:

“The new brand embodies Avnet’s unique ability to deliver standalone modular embedded compute solutions in a world where OEMs are increasingly looking to move from their own chip-down manufacturing to part- or full- pre-made embedded compute platforms. It brings together all of Avnet’s compute design and manufacturing capabilities under one brand.”

Thomas Staudinger, President of Embedded Solutions at Avnet

“Tria products and services add significant value for Avnet customers and are a differentiator for the company’s supplier partners. As more OEMs look to offload risk and outsource complex manufacturing, they are moving to a modular approach with minimal compromise in size or capability. Avnet, through Tria, is uniquely positioned to help customers deliver on this strategy.”

Phil Gallagher, CEO at Avnet

Our Take:

The launch of the Tria™ brand and Tria Technologies signifies Avnet’s strategic move to streamline and enhance its embedded compute design and manufacturing services. By consolidating these capabilities under one global brand, Avnet is addressing the growing demand from OEMs for modular embedded compute solutions. This approach not only reduces time to market but also mitigates risks associated with traditional manufacturing processes. The global reach and collaboration with industry leaders like Qualcomm Technologies, Inc., further bolster Tria's position in the market. Avnet’s comprehensive service offerings and decades of expertise make Tria a compelling choice for OEMs looking to innovate and stay ahead of the competition.