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LuxCreo Expands Partnership with ASICS for Personalized 3D Printed Shoes and Insoles

Author

Slice of Manufacturing Team
July 30, 2024

Key Highlights:

  • LuxCreo and ASICS expand partnership for personalized 3D printed footwear.

  • Rapid local delivery of custom shoes and insoles.

  • LuxCreo's 3D Printing Smart Factory and ASICS Personalization Studio collaboration.

  • Market-leading resin ensures elasticity and durability.

  • Showcase in Paris starting July 29, 2024.

Source (Business Wire)

Notable Quotes:

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“Diverse customer needs across different sports require us to transform the way we make our products so they are truly personalized.”

Genki Hatano, Lead Researcher in the Green Manufacturing Research Team, Future Creation Dept. at ASICS Institute of Sport Science (ISS)
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“We created a 3D printing platform and ecosystem to deliver personalized products. Our 3D Printing Smart Factory provides personalized products for dental and medical industries."

Michael Strohecker, Co-Founder and Chief Revenue Officer at LuxCreo

Our Take:

The expanded partnership between LuxCreo and ASICS signifies a pivotal shift in the footwear industry towards mass customization. By leveraging advanced 3D printing technology and a deep understanding of biomechanics, this collaboration ensures that personalized footwear is not only accessible but also meets the highest standards of performance and comfort. This innovation is set to revolutionize the way consumers experience athletic footwear, providing bespoke solutions that cater to individual needs with unmatched precision and speed. As the industry moves towards on-demand manufacturing, the LuxCreo-ASICS alliance serves as a benchmark for future endeavors in personalized consumer products.