Rockwell Automation Showcases Digital Tire Tech at Tire Technology Expo 2024

Author

Slice of Manufacturing Team
February 24, 2025

Key Highlights:

  • Rockwell Automation to exhibit at booth #9044, hall 21, showcasing advanced software and digital solutions for the tire industry.

  • Solutions include AI-powered uptime optimization, MES, traceability, and autonomous mobile robots (AMRs) to modernize production and logistics.

  • Collaboration with Circulor to enhance supply-chain transparency, ensuring compliance with EUDR and ESPR through Digital Product Passports.

  • Conference speakers include Peter Mair (4 March, 4 p.m.) and Kathryn Houk (6 March, 9 a.m.), discussing digital transformation and sustainability in tire manufacturing.

Source: PR Newswire

Notable Quotes:

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"Through our deep domain expertise paired with our extensive technology portfolio, we are aiming to define and drive the tire industry of the future."

Dominique Scheider, Industry Strategy Manager at Rockwell Automation
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"Our collaboration with Rockwell offers advanced traceability and digital passport solutions that provide companies with comprehensive transparency into supply chains."

Douglas Johnson-Poensgen, CEO & Founder at Circulor

Why This Matters:

The tire industry is undergoing a digital transformation, with automation, AI, and traceability solutions playing a crucial role in optimizing production, improving sustainability, and ensuring compliance with evolving regulations. Rockwell Automation, in collaboration with Circulor, is bringing cutting-edge technology to address these challenges, reinforcing its leadership in industrial innovation. Attendees at Tire Technology Expo 2024 can explore how these solutions drive operational excellence, regulatory compliance, and a sustainable future for the industry.