SFEP Acquires Majority Stake in Formula Corp

Author

Slice of Manufacturing Team
February 26, 2025

Key Highlights:

  • San Francisco Equity Partners (SFEP) has acquired a majority stake in Formula Corp, a contract manufacturer of cleaning products.

  • Formula Corp’s co-founders, Chas Werner and Alan Gangl, remain shareholders.

  • The company specializes in sustainable cleaning products, private label support, and eco-friendly packaging solutions.

  • SFEP’s fifth platform investment in specialty manufacturing businesses serving high-growth consumer verticals.

  • Alexander Hutton acted as the exclusive financial advisor for the transaction.

Source: Business Wire

Notable Quotes:

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“We chose SFEP as the company’s partner due to the firm’s successful track record in the home care and personal care space, coupled with its experience building contract manufacturing businesses in multiple categories.”

Chas Werner & Alan Gangl, Co-Founders at Formula Corp
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“We’re excited to partner with the Formula Corp team and to support them with our experience building best-in-class private label and contract manufacturing companies in other verticals.”

Scott Potter, Managing Partner at SFEP

Why This Matters:

SFEP’s acquisition of Formula Corp underscores the growing demand for private-label and sustainable cleaning products. The investment aligns with long-term consumer trends favoring eco-friendly formulations and customized manufacturing solutions. With SFEP’s expertise, Formula Corp is well-positioned to expand its reach and strengthen its role as a key partner for major retailers and brands.