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- Trex Company Appoints Chris Keffer to Board of Directors
Trex Company Appoints Chris Keffer to Board of Directors
Slice of Manufacturing Team
August 21, 2024
Key Highlights:
Trex Company appoints Chris Keffer as an independent member of its Board of Directors.
Keffer is the President and CEO of STIHL Inc. with 30 years of industry experience.
He will contribute to the Compensation and Nominating and Corporate Governance Committees.
Trex Board now consists of ten directors, nine of whom are independent.
Source (Business Wire)
Notable Quote:
"He brings a wealth of experience in developing, marketing, and managing high-quality, branded products that serve both the professional market and DIY customers. His broad knowledge of all aspects of new product design and marketing will be invaluable as we execute our strategy to capture an increasing share of decking, railing, and adjacent products, representing a $14 billion addressable market for Trex."
Our Take:
The appointment of Chris Keffer to the Trex Company's Board of Directors signifies a strategic move to bolster the company's expertise in product development and marketing, particularly in the outdoor living and power tool sectors. With a proven track record at STIHL Inc. and Stanley Black & Decker, Keffer’s leadership is expected to further enhance Trex’s market penetration, especially as it targets a $14 billion addressable market. His experience in leading large-scale operations and driving brand growth will be critical as Trex continues to expand its footprint in the high-performance, low-maintenance outdoor living products industry.